The Hidden Problem with Smell-Based Grading in Essential Oils
In India’s thriving essential oil industry, one tradition continues to dominate purchase decisions—the “sniff test.” Whether it’s a fresh batch of lavender oil or a sample of lemon oil, buyers often rely on aroma alone to judge quality. But here
The Future of the Indian Fragrance Market: Trends, Growth & Consumer Shifts
The Indian fragrance market is at a fascinating crossroads, blending its rich, ancient history with the rapid pace of modern consumerism. This isn't just a market; it's an awakening, a profound shift in how a nation perceives and uses scent.