Why Smart Brands Start Winter Formulations Early
As temperatures dip, the demand for richer skincare, nourishing hair oils, and warm home fragrances begins to climb. But for successful beauty and wellness brands, winter prep doesn’t start in December; it starts months earlier. The brands that
Peppermint Oil: Global Market Insights and Industrial Applications in 2025
Introduction Peppermint oil is a versatile oil well-known for its cool feel, fresh scent, and health benefits. Its usage is not limited to flavouring and fragrance; it's also a vital ingredient in pharmaceuticals, cosmetics, food & drinks, and perfumes.
Eucalyptus Oil: From Ancient Remedy to Global Essential
Introduction Eucalyptus oil, long been valued for its sharp, refreshing aroma and therapeutic properties, is well known as a household remedy and a versatile ingredient in health, wellness, and personal care products. Its natural efficacy and expanding awareness make
The Hidden Problem with Smell-Based Grading in Essential Oils
In India’s thriving essential oil industry, one tradition continues to dominate purchase decisions—the “sniff test.” Whether it’s a fresh batch of lavender oil or a sample of lemon oil, buyers often rely on aroma alone to judge quality.